“Influencer marketing is relatively new… One of the things I look for first in ever single influencer we work with, is do they have …”

— Josh Claflin, Digital Marketer. To hear his No. 1 thing, listen to this show

Over the last few weeks we’ve unveiled a lot of behind the scenes content from GoWild. Today I have one of the better looks under the hood of outdoors marketing that you’ll hear.

Brand content doesn’t happen like your personal content. It’s not spur of the moment. Brands have content calendars, copywriters, photographers, designers, strategists, account managers and, maybe most importantly, thousands and thousands of dollars at play here.

There is no one philosophy on how to build a brand or spend a budget. Some people live and die by print ads and trade shows. Other brand managers may invest heavily in video content. But lately, there’s been a huge trend to push for influencers.

What is an influencer? A lot of people would generically say it’s someone with a lot of followers. But my guest today is here to tell you having followers doesn’t make you a leader.

Josh Claflin is very knowledgeable. He’s going to unveil some things some outdoor brands might not even want you to know. We’re going to get into how the social media sausage is made. And I will bet that for many of you, he’s going to open your eyes to tell you follower and vanity metrics don’t necessarily make you an influencer. Or even relevant.

In fact, Josh is going to unveil the one thing his company looks for beyond your like counts, follower numbers and impressions.

Try Out the New GoWild App

This podcast is brought to you by GoWild. Track activity, find recipes, and maybe most fun of all? Log time for this podcast! Share your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversation. Download GoWild today.

Did You Miss It? GoWild Partners with Garmin

Our team at GoWild has partnered with Garmin, one of the largest wearable companies in the world, to add some crazy functionality to GoWild. It is awesome. Don’t miss the news in this recent news announcement.

Restless Native is Sponsored by Houston Safari Club Foundation

UPDATE: I will be at Houston Safari Club Foundation on Jan. 26! Message me on GoWild to meet up.

Restless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.

Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.

This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.

There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.

You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.

The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.

Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.